Digital Marketing & E-Commerce

Course Importance

• High demand in digital economy
• Supports entrepreneurship & MSMEs
• Enables online business growth
• Career opportunities in startups & corporates

Course Content

1. Fundamentals of Digital Marketing
2. Social Media Marketing (Meta, LinkedIn, etc.)
3. Search Engine Optimization (SEO) & SEM
4. Content Marketing & Email Marketing
5. E-Commerce Platforms & Marketplace Management
6. Website Creation Basics
7. Online Advertising & Analytics
8. Payment Gateways & Digital Security
9. Live Project: Launching an Online Store

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